Web analytics is important to grow your business website, it will provide you with visitor data so you can identify what they are doing on your website. There are many web analytic tools you can use to collect website data, the most popular and free version that websites can use is Google Analytics.
Google Analytics allows you to track and understand your customer’s behavior, user experience, online content, device functionality and more. Google Analytics allows you the information needed to help you shape the success strategy of your business, discovering things you probably never knew about visitors on your site.
Whether you have an eCommerce site or an informative site, you want to understand the behavior of your visitors to deliver better results.
IT IS FREE
You have heard of the saying “nothing in life is free”, in the case of Google Analytics, that is not true. Google does not charge you anything for using this product. Plus, it provides you with important information, numbers and statistics to help you maximize your website’s performance.
There are other web analytic tools available, some offer an initial free period then have a monthly fee, others have a one-time charge. They all can provide you with relevant information about your websites performance, but we feel Google Analytics provides more choices of data analysis, was designed by the most popular search engine and again, it is FREE.
AUTOMATICALLY COLLECTS DATA
Google Analytics does all the work for you reducing the time required to put the data into documents or spreadsheets.
Although, we set up our clients to receive a monthly report by email, you can access your reports at any time, allowing to implement strategies for the better performance of your website.
In Google Analytics you can choose from many Google report templates or you can build your own customized report. You can pick the dimensions and metrics you want to see and how they should be displayed.
INTEGRATION WITH OTHER TOOLS AND PLATFORMS
Google Analytics has a clear and easily usable dashboard, just like all other Google services.
You are not limited to only using on your desktop. You can download the app on Google Play store onto your smartphone or tablet retaining all the same features. Google Analytics can easily be integrated with Google AdWords, basically aligning two tools working together providing actionable insights to help with the success of your AdWords Campaigns.
You can use Google Analytics with all your devices to easily implement data to other well known Google products as well.
ABILITY TO MEASURE INTERNAL SITE SEARCH UNDER BEHAVIOR
The site search reveals what potential customers are looking for after arriving on your website providing insights to what people are searching for on your website. This will show you areas of growth opportunity in how to access information on your site may be unclear or lacking. With this information you can make necessary changes or additions to your website’s navigation and product/service offers. This will make your website more user friendly and improve the performance of your website.
TO UNDERSTAND WHY VISITORS ARE BOUNCING OFF YOUR WEBSITE
Bounce Rate is the percentage of visitors who leave your website after visiting only one page. This is one of the most important metrics because this is telling you that visitors are coming to your website but are not finding what they are looking for. A high bounce rate calls for an immediate action to identify the reason behind it so that you can reduce this rate as much as possible.
The reason for a high bounce rate could be that your website is not easy to navigate or your landing (typically home) page is not attractive enough for them to explore your site further. With the detailed report on bounce rate, you can find ways and means to reduce the bounce rate of your website.
TO KNOW THE AGE, GENDER, INTEREST, DEVICE AND LOCATION OF YOUR AUDIENCE
With Google Analytics, you can uncover valuable data about your audience to determine which channels drive most of the traffic to your website. The Audience section provides a lot of information about the people who visit your website like their age, gender, interests, devices, and location.