Web analytics is important to grow your business website, it will provide you with visitor data so you can identify what they are doing on your website. There are many web analytic tools you can use to collect website data, the most popular and free version that websites can use is Google Analytics. Google Analytics allows you to track and understand your
Read MoreSEO, or search engine optimization, has become the go-to for businesses and entrepreneurs hoping to market their products, business, or service. SEO is a very complex subject that people can spend months (or even years) studying. For those who do not know, SEO is the practice of increasing traffic to a website through organic search results. In this article, in
Read More1. You're directionless I find that companies without a digital strategy (and many that do) don't have a clear strategic goal for what they want to achieve online in terms of gaining new customers or building deeper relationships with existing ones. 2. You won't know your online audience or market share Customer demand for online services may be underestimated if you
Read MoreWhether you’ve heard a little about PPC marketing and are curious to learn more, or you already know that you want to use PPC to market your business, but aren’t sure where to start, you’ve come to the right place! First, we’ll need to define PPC and establish a basic understanding of how PPC advertising works. Let’s go! What is
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